Diamonds Direct began as a wholesale operation, based out of both Israel and the United States, that cut and sold diamonds to jewelry stores across the country. In 1995, we opened our first showroom and completely changed the landscape of fine jewelry retail by simply eliminating the middleman and selling diamonds directly to the end customer for far less than traditional jewelry stores.
Our direct approach quickly made an impact on the jewelry industry because we paired these resources with superior guidance, education, and customer service. The Diamonds Direct experience is born from our signature approach to selection and customer service. Our mission to provide a no risk shopping environment endures today. We empower customers with diamond industry insights and products that are backed by our unmatched guarantees and warranties. We practice a personal approach while eliminating pressure and confusion during the diamond shopping experience, ensuring all customers have the opportunity to maximize their individual budget and make the best buying decision possible.